Brian Orsinger, 39, is COO of Pennsylvania Chamber Insurance in Harrisburg. Prior to joining PA Chamber Insurance this year, he held positions at Key Insurance & Benefits Services, First Niagara Benefits Consulting, Banyan Consulting and Sovereign Benefits Consulting. He started his career in finance at Select Medical Corp.


He has a bachelor’s degree in economics from Gettysburg College and holds a PA life/fixed annuities, accident & health license. He also has earned the certified employee benefits specialist designation through the International Foundation of Employee Benefits Plans at Wharton School of The University of Pennsylvania.


Outside of work he enjoys outdoor activities, including hiking, biking, skiing and running, shooting photography and spending time with friends. He resides in New Cumberland with his wife and 11-year-old Yellow Lab.


LVB: Health care is a complex and rapidly evolving industry. How does Pennsylvania Chamber Insurance stay ahead of the curve in regard to health care insurance, and what are some current trends in the industry?


Brian Orsinger: Designing and purchasing employee health benefits has never been more challenging, or more important. No single strategy or complement of approaches will fit all employers. PCI leverages its dedicated team of consultants, human resources compliance and workforce development staff, and participation in national advisory boards to drive leading-edge results. New insights into care delivery models, reimbursement strategies, consumer behaviors and social influences of health are offering novel methods to engage employees and the provider community while making benefit designs more effective.


As a thought-leader in this space, PCI is working diligently to measure the impact of efforts to increase health care value and understand the efficacy of various cost-mitigation efforts; define organizational value based on a detailed understanding of employee populations, local market conditions and strategy; deploy insights from behavioral economics to improve employee/member health; and evolve away from transactional renewal management toward engineering long-term solutions.


LVB: Rules and regulations are constantly changing in health care. Does Pennsylvania Chamber Insurance work with small businesses in regard to benefits consulting? Does it provide its services statewide?


Orsinger: A lot more than a broker, PCI’s express purpose is to curate a leading-edge portfolio of employee benefits and human resources solutions — built to empower a healthy, productive, and secure workforce across the commonwealth — while delivering an enhanced opportunity for clients to attract and retain desirable talent. Offering solutions for both small and large businesses, our consultants focus on building a deep and strategic relationship with client partners to drive value for their operations.


LVB: Where do you see the future of health care moving, and how do you think it will impact health insurance needs?


Orsinger: We’re in the midst of tectonic shifts in health care delivery — advances in the areas of gene therapy, biosimilars and immunotherapy are driving ultra-rare disease treatments costing north of $2.1 million per patient; affordability and access (specifically to primary care) are driving patients to seek care virtually, or at locations and on schedules that meet their busy lives; the regional expansion of health systems operating insurance plans is guaranteeing patient acquisition and incremental increases in market share; the line between health insurer and pharmacy benefit manager is blurring via merger; and disruptors such as Haven will drive the “Amazon-ification” of care delivery, quality and payment. A few things are certain — health insurance needs to continue to evolve, solutions tailored to life- and health-stage will be required, and benefits portability will be important.


LVB: If you could change one thing about your industry, what would it be?


Orsinger: I would accelerate the mainstream recognition that overall employee health plays a key role in business outcomes—while driving harmony for employees. Many large employers capitalize on this mindset; PCI is working to introduce this concept across the business continuum. When employers execute effectively, they work with advisory partners to view human capital risk holistically— recognizing that employee health, productivity and organizational performance are inextricably tethered together. Acquiring top talent, maintenance of the asset and retaining strong teams in a competitive market are important—all of which remain a core focus of effective employee benefits programs.


This profile originally appeared in the June 15 edition of Lehigh Valley Business and is reposted with permission.